Introduction

The Procurement and Marketing Support (PMS) Scheme 2025 by the Ministry of MSME is designed to help micro and small enterprises (MSEs) overcome one of their biggest challenges: market visibility and access. The scheme offers financial support for participation in trade fairs, vendor development programs, branding, packaging upgrades, and retail infrastructure for GI-tagged products.

With MSMEs increasingly looking to reach national and international markets through digital tools, e-commerce, and institutional buyers, the PMS Scheme provides a much-needed push. This guide explains everything you need to know about applying, qualifying, and maximising benefits from PMS 2025.

📅 Table of Contents

1. Objective of the PMS Scheme
2. Key Benefits and Support Components
3. Who Can Apply?
4. Eligible Activities and Expenses
5. Capacity Building Components
6. GI Product Promotion Support
7. How to Apply
8. Required Documents
9. Special Notes for NE & Tribal Region MSMEs
10. Frequently Asked Questions (FAQs)
11. How Sigma Solutions Can Assist
12. Conclusion

1. Objective of the PMS Scheme

• Promote MSME participation in trade fairs, expos, vendor development programs
• Improve branding, packaging, and marketing practices
• Foster adoption of e-commerce, digital marketing, and barcoding
• Encourage retail infrastructure and branding of Geographical Indication (GI) products

2. Key Benefits and Support Components

The PMS Scheme provides support through:

• Financial aid for participation in domestic and international trade fairs
• Organising or attending Vendor Development Programs (VDPs)
• Workshops on packaging design, branding, and digital marketing
• Training sessions on export readiness and e-commerce onboarding
• Retail infrastructure setup for GI product promotion

3. Who Can Apply?

Applicants must:

• Be Udyam-registered micro or small enterprises (MSEs)
• Be from either the manufacturing or the service sector
• Have clear business documentation and participation justification

4. Eligible Activities and Expenses

PMS Scheme supports:

• Stall charges at trade expos and industry fairs
• Transport and branding costs for event participation
• Packaging design consulting and materials
• Vendor Development Program expenses
• Training session logistics (materials, venue, resource persons)

5. Capacity Building Components

The PMS Scheme helps MSMEs gain skills in:

• Barcode and QR code integration
• Modern packaging design and materials
• E-commerce onboarding (Amazon, Flipkart, ONDC)
• Logistics and export-import documentation
• Understanding and listing on GeM portal

6. GI Product Promotion Support

Special focus is given to Geographical Indication (GI)-tagged products, especially from NE India:

• Support to establish GI product retail outlets
• Branding assistance for regional crafts, foods, and textiles
• Participation subsidies for GI fairs and expos

7. How to Apply

1. Visit my.msme.gov.in (or MSME Ministry portal)
2. Log in with Udyam credentials
3. Submit the participation proposal or training plan
4. Route application via MSME-DI or through a recognised industry association
5. Await screening, approval, and notification

8. Required Documents

• Udyam Registration Certificate
• Business profile and valid PAN
• Event details or training proposal
• Cost breakdown and justification note
• Vendor association documents (if applicable)

9. Special Notes for NE & Tribal Region MSMEs

MSMEs from Northeast, tribal belts, or Aspirational Districts receive:

• Priority selection for events and capacity programs
• Additional support for logistics, packaging tools, and branding kits
• Preference in GI product promotion funding

10. Frequently Asked Questions (FAQs)

Q1: Is the scheme only for manufacturers?
No. Both service and manufacturing MSEs can apply.

Q2: Can I apply if I run a startup?
Yes, as long as you’re Udyam-registered as a micro/small unit.

Q3: Are international fairs included?
Yes. Subject to approval, support is provided.

Q4: Is there a cap on total funding?
No fixed limit. Support is sanctioned based on proposal strength.

Q5: Can I attend more than one event in a year?
Yes, multiple applications are allowed with separate proposals.

Q6: Is packaging and branding covered?
Yes, under the capacity-building module.

Q7: Can I apply on behalf of an artisan cluster?
Yes, if represented through an eligible institution or association.

Q8: Is funding provided before the event?
No. It is reimbursed after completion and verification.

Q9: Are digital marketing costs reimbursed?
Yes, if part of approved event promotion or branding.

Q10: Can I open a GI outlet in a village?
Yes, if the location supports a registered GI product and serves a wider audience.

11. How Sigma Solutions Can Assist

We help MSMEs by:

• ✅ Drafting DPRs and participation proposals
• ✅ Coordinating with MSME-DI for approvals
• ✅ Documenting event participation and outcomes
• ✅ Filing for reimbursement and post-event compliance
• ✅ MSME/Udyam onboarding and compliance management

📞 Call: +91-9084729472
📧 Email: [email protected]
🌐 Website: www.sigmasolutions.in

12. Conclusion

The PMS Scheme 2025 is a game-changing tool for MSMEs aiming to expand market access, enhance visibility, and adopt modern branding practices. Whether you’re showcasing at a trade fair, selling GI crafts, or improving packaging, this scheme provides financial and institutional support.

Take the next step. Let Sigma Solutions support your application, event coordination, and reimbursement, so you can focus on growing your brand.